FRASER MOTORCYCLES SHOWROOM

SYDNEY AUSTRALIA, 2008

PROJECT OVERVIEW...

Fraser Motorcycles was developed to be a unique, category defining motorcycle showroom world-wide that defied the current homogenised motor vehicle showroom design philosophy.

Selling Harley-Davidson, Ducati and BMW Motorcycles, permission was sought, and granted by the 3 motorcycle manufacturers, to design outside the up-to-then highly restrictive “Brand Standards” of the 3 brands in an attempt to create a retail environment that hitherto did not exist anywhere in the world by creating an emotional, exciting, feature-driven design, both externally and internally, normally seen only seen in “hospitality” design.

Features include a central parts storeroom and raised motorcycle “Dyno” testing room, theatrical see-through workshop from the showroom floor, cutting-edge audio visual applications and finishes of polished concrete, timber, glass and stone.

A function room with a bar an espresso bar with adjoining plate steel fireplace overlooks the showroom below from a balcony on the upper office room level while an exciting new restaurant with outdoor bar will attract both young and young-at-heart diners and drinkers.

SERVICES PROVIDED...

Concept Creation, Building Design, Interior Design, Kitchen & Bar Design, Illumination Design.